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About Us

Who are we?

Nicholls is a long standing family business, trading since 1925. Our three department stores, based in the beautiful Welsh market towns of Abergavenny, Brecon and Crickhowell, boast an eclectic mix of products - offering menswear, womenswear, country and lifestyle clothing, footwear, jewellery, accessories, furniture, home fragrance and unique, interesting items to inspire you when buying gifts for your loved ones.

Why are we special?

The Nicholls team are passionate and creative about what we sell and travel the world to source new products that we think our customers will love. We understand that times have changed, along with our customer’s needs, but here at Nicholls we are constantly adapting to the market place, selling an array of commodities over the years, from grain to gold. However, our principles have never been compromised and we exist to provide quality goods with a service to match.

Our commitment is to our customer. That's you!

We are committed to offering our customers something that they would not see on every high street. This means travelling the world to find unique products - something we love to do! We are extremely proud to stock some of the nation's leading British brands that we know you love, including Barbour, Hunter, Joules, Voyage Decoration and Cath Kidston, as well as exclusive collections from our favourite European brands including Masai Clothing and Sandwich. We buy things we love and we hope you’ll love them too.

Our community

We aim to help our towns prosper but remain unique by providing a bespoke blend of products under one roof. We strive to employ local people who are as passionate about what they sell as we are about what we buy. We provide them with in-depth training to give them the knowledge to advise our loyal customers and an opportunity to be a part of our heritage.

Reaching further afield

As the market has grown, so has our desire to spread the Nicholls word! We know not everyone can live nearby, so we now sell many of our cherished brands online. Our user-friendly and beautiful website is run by the same passionate team that you’ll find in store so if you need help or style advice, our team will be on hand to guide you through your purchase. We’re bringing the beauty of Nicholls straight to you through your PC, tablet and smart phone. It’s that simple!

Stay in touch

Don’t forget to stay up to date with our latest news and trends by liking our Facebook and Twitter pages or gain a sneak peak at our behind-the-scenes antics over on our Instagram account. Share with us your thoughts and let us know how we’re doing by using the hashtag #shopnicholls.


Nicholls for living, giving and loving