Crickhowell is a quaint market town nestling between the softly rounded Black Mountains and the dramatic Brecon Beacons. Crickhowell has a strong identity, with excellent individual and independent shops together with a great choice of eating places.

The original Nicholls store at Crickhowell never disappoints.  Our first-time visitors are always surprised that such a large shop can exist in such a small town. It offers heritage and tradition and is often described as an Aladdin’s cave. The prominent themes running throughout the store are class and style, a real treat for the passionate shopper.

We specialise in Barbour, Hunter and Dubarry and lifestyle accessories. Being the perfect attire for our surroundings, the outdoor look is sought after by locals and visitors alike. We are also one of the largest stockists of Joules in Wales. Our ladies clothing is designed to offer something for everyone, who wants to look their best whether they are dressing smart or casual. We haven’t forgotten the chaps who have an appreciation for practical yet smart clothing without having to spend a fortune. Some of our brands include Barbour, Gant and Crew Clothing.

This is only half the story, our lower retail floor is packed full of home furnishings and those little items that make your living space even more beautiful. There is a card department full of specialised messages that are hand picked by the team and from November the store is transformed by beautiful Christmas accessories.

Kathryn is Crickhowell's store manager and looks forward to welcoming you in store.