Joules is a fabulously British brand. Founded over twenty five years ago by Tom Joule, the brand has become known for its commitment to quality and beautifully quirky designs which embrace heritage and vibrancy.
It all began when Tom Joule was attending country shows and noticed that the clothing did not match the colourful personalities of those around him. He sought to rectify this by creating his vibrant designs on practical country-wear. The brand has now grown into a global powerhouse, with footholds in North America and Germany, though its headquarters remain in Leicestershire. Encompassing lifestyle clothing, accessories, and homeware, Joules has an ever growing band of loyal fans.