Nicholls has been trading for over 80 years and is still a family business to this day. We first opened our doors in 1925, are now in our third generation and have always been renowned for excellent service and quality. Established by William Nicholls, the company originally focussed on the sale of animal feeds to the local community. A baker shop was opened and eventually replaced by an ironmongery store. William listened to the local people and his farming customers and in response began to stock more of the items that they wanted to buy. The customers respected and trusted Nicholls for being a family firm always willing to listen to their needs and determined to consistently offer the best service possible.

The passing generations have seen changes at Nicholls - the stores are ever evolving in response to our customer's needs and the marketplace, yet we are still blending and selling animal feeds at our mill in Crickhowell. We have never forgotten that we are a family firm and that in order to survive in retail we have to outshine our competitors in service and quality and continuously invest in the business and its people.

We are passionate and creative about what we sell and in order to bring our customers the best variety of products; we travel the world to source new products we think our customers will love.

We have a first class reputation locally, we have listened to the demands of our distant customers and in 2010  launched our website to expand our business and meet the needs of these customers.


Our commitment to our customers

The reason why we are here and who we are today. We respect our customers wishes, respond to their needs and listen to their demands. We aim to ensure that every person visiting Nicholls leaves with the feeling that they have been part of something special that they would not find elsewhere.

Our commitment to our community

Our community benefits if a visit to one of our towns is a memorable one. We want our stores to contribute to the experience by offering great products with a service to match. We employ local people who are as passionate about what they sell as we are about what we buy.  We provide training and knowledge to our team and the opportunity to be part of our heritage.

Our commitment to the future

To continue to be the Nicholls that everyone knows, loves and respects whilst holding on to our long established values. We pledge to listen to our customers and to continually strive to outshine our competitors.