“Wear it, love it, mend it, pass it on” is the mantra for Thought, and it embodies everything the company stands for. Thought was forged under the Australian sun by friends David and John all the way back in 1995. These two friends wanted natural, cool clothing, and created a capsule collection of men’s beach wear – they were in Australia after all. In 2002 came a move the UK, a brand expansion, and a womenswear collection. Thought are committed to creating beautiful clothing that you will love for years to come. It’s all part of their commitment to ethical fashion.
Thought are exemplars of modern fashion and sustainability working symbiotically. Their cotton is Global Organic Textile Standard2 (GOTS) certified, their dyes are azo free. Thought are members of the Ethical Fashion Forum, a global platform for sustainable fashion that aims to create movement and transform environmental and social standards within the fashion industry. They want everyone to be happy, and comply with the International Labour Organisation. Thought is the perfect brand for those who want their fashion to not only be expertly crafted and beautifully designed, but who also care about how that clothing gets to them.