UGG Australia is the epitome of laid back cool. It was born all the way back in 1978 when an Australian surfer found himself on the shores of Southern California. What could be more natural than an Australian choosing sheepskin to line his boots? By the mid 1980’s, UGG had become a cult brand amongst the surfers of Southern California, who loved its effortless cool.
The new millennium signalled a change. The fashion world began to recognise what the surfers had known all along. UGG is beautiful, stylish, and comfortable. With fashion shoots in Vogue, collaborations with industry big hitters such as Jimmy Choo, and flagship stores in several global cities, UGG has been transformed into one of the most covetable items in any fashionistas wardrobe. Not bad for a Seventies surfer staple.