White Stuff began in the mid 1980’s as ‘The Boys from the White Stuff’ when two bold young men named George and Sean started selling t-shirts and cow hats to fund their epic adventures across the slopes. Six years later, having conquered the French Alps, they came home a little older and wiser, but with the same sense of humour and love of great design.
The cow hats went long ago, but the commitment to great design, great quality, and a quirky sense of humour have helped White Stuff remain ahead of the herd. Now with a foothold across the UK and Europe, White Stuff create beautiful and individual clothes for life.